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A Focus Group is basically a dynamic group interview of up to 12 people who share common interests and or similar backgrounds. Focus Groups are used as a means to evaluate services and to develop new fashion approaches.
A Focus Group follows a structured process, but uses very open ended interview questions to stimulate discussion by the members of the focus group as they evaluate services and or generate ideas.
Vogel’s and Foster’s is seeking to better serve the female clothing and gift shoppers from the Mid-Michigan area that are between 35 and 55 years of age. V&F is seeking to:
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- Learn more about the shopping desires and patterns of this group of shoppers and
- Obtain feedback on the existing Vogel’s and Foster’s products, services and store operation
- Learn more about how to attract this group of shoppers to Vogel’s and Foster’s—initially and on a repeated bases
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Contact Us if you are interested in joining one of our focus groups.
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